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Vocabulary Entry
branding
|noun • verb
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N
noun
The process of creating a unique name and image for a product in the consumer's mind.
Example Sentences
"The branding of the new smartphone has attracted a lot of attention."
"Effective branding can significantly increase a company's visibility."
"He studied branding strategies in his marketing class."
V
verb
To promote and advertise a product or service through distinctive names and images.
Example Sentences
"The company is branding its new line of organic products."
"They are branding themselves as a sustainable fashion brand."
"She is responsible for branding the latest marketing campaign."