gimmick
IPA: gˈɪmɪk
noun
- A trick or device used to attain some end.
- A clever ploy or strategy.
- (electronics) A gimmick capacitor.
- (Philippines) A night out with one's friends.
verb
- To rig or set up with a trick or device.
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Examples of "gimmick" in Sentences
- The gimmick has evolved over the years.
- Team Kejriwal should refrain from marketing gimmick.
- The gimmick was a takeoff of the Baywatch lifeguards.
- The gimmick was later forgotten, but the name remained.
- The gimmick of the dove pan lies in the design of the lid.
- First, the gimmick is an integral and constant part of the show.
- After the breakup, Billy was given the new gimmick of Rockabilly.
- The gimmick was inspired by controversial televangelists of the time.
- Like Orci said, a good story, not a slick gimmick, is the key to success.
- The gimmick of the show was that most things had to be performed backwards.
- The gimmick of the audience choosing a subject was abandoned in this series.
- People would be pissed if the gimmick is ruined but it's not like the movie would stop.
- But while this gimmick is an interesting starting point, von Trier and Scorsese would have to find a way to twist the story that makes it worth telling again.
- So my assertion that the whole "get in shape with Wii" angle was entirely a gimmick is based entirely in ignorance -- at least, as far a the game aspect is concerned.
- Vegas has been a touchstone for a while of squalid stupid behavior, and the “what happens in Vegas” catch-phrase/marketing gimmick is definitely one of those things that has national saturation.
- While he challenges Democrat Coakley to take the pledge, which she calls a gimmick, Coakley toured the Lynn Community Health Center, where officials cite her winning lawsuit against pharmaceutical companies.
- I say “loosely based” because the main gimmick of the comic — that Chance was a genius impersonator, so he could take the place of the targets he was protecting without anyone knowing (thus the title) — has been dropped.
- White House chief of staff William Daley told NBC the debt ceiling "must be extended in a way that gives certainty to economy through '13 and not some short term gimmick where we're right back in this fix in six or eight months."
- I will say, the ghost story is one of the most difficult supernatural tales to pull off effectively, especially in film, and one does not manage that trick by regurgitating every tiresome gimmick from the last decade of American and Japanese cinema (most of which never worked to begin with).
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