initiative

IPA: ɪnˈɪʃʌtɪv

A beginning; a first move.
A new development; a fresh approach to something; a new way of dealing with a problem.
The ability to act first or on one's own.
(politics) An issue to be voted on, brought to the ballot by a sufficient number of signatures from among the voting public.

Examples of "initiative" in Sentences

Could you just give us some more color on the label initiative?
In addition to the label initiative, Cyr said that Sunny Delight plans to aggressively market its low-calorie drinks and is trying to reduce the calories in the rest of its drinks.
Chelsea coach Carlo Ancelotti admits that Wayne Rooney's absence could allow his side to seize the title initiative from Manchester United when the two clubs clash at Old Trafford on Saturday.
Chelsea had only managed six points from their previous six away games, a sequence that was threatening to hand the title initiative to Sir Alex Ferguson's team, but Drogba wrestled that back in impressive fashion.
Since the 1-1 draw seven weeks ago at Blackburn Rovers that seemed to hand the title initiative to Manchester United, Lampard has scored 11 goals in nine games, including a remarkable four in the 7-1 rout of Aston Villa.