charm

IPA: tʃˈɑrm

An object, act or words believed to have magic power (usually carries a positive connotation).
(often in the plural) The ability to persuade, delight or arouse admiration.
A small trinket on a bracelet or chain, etc., traditionally supposed to confer luck upon the wearer.
(particle physics) A quantum number of hadrons determined by the number of charm quarks and antiquarks.
(finance) A second-order measure of derivative price sensitivity, expressed as the instantaneous rate of change of delta with respect to time.
(graphical user interface, Microsoft Windows) An icon providing quick access to a command or setting.
The mixed sound of many voices, especially of birds or children.
A flock, group (especially of finches).

To seduce, persuade or fascinate someone or something.
(transitive) To use a magical charm upon; to subdue, control, or summon by incantation or supernatural influence.
To protect with, or make invulnerable by, spells, charms, or supernatural influences.
(obsolete, rare) To make music upon.
To subdue or overcome by some secret power, or by that which gives pleasure; to allay; to soothe.

Examples of "charm" in Sentences