fluff

IPA: fɫˈʌf

Anything light, soft or fuzzy, especially fur, hair, feathers.
Anything inconsequential or superficial.
(informal) A lapse or mistake, especially a mistake in an actor's lines.
(New England) Marshmallow creme.
(LGBT) A passive partner in a lesbian relationship.
(Australia, New Zealand, euphemistic) A fart.
(fandom slang) Fan fiction, or part of a fan fiction, which is sweet and feel-good in tone, usually involving romance.
(UK, roleplaying games) A form of roleplaying which is inconsequential and not related to the plot; often used in the context of (but not limited to) filling time.

(transitive) To make something fluffy.
(intransitive) To become fluffy, puff up.
(intransitive) To move lightly like fluff.
(informal, transitive, intransitive, of an actor or announcer) To make a mistake in one's lines.
(informal, transitive) To do incorrectly, for example mishit, miskick, miscue etc.
(intransitive, Australia, euphemistic) To break wind, to fart.
(transitive, slang) To arouse (a male pornographic actor) before filming.

Examples of "fluff" in Sentences

Another classic recipe that uses fluff is whoopie pies
I explained that much of what I find either borders on therapy or is what I call "fluff."
What eliminates what you call fluff in the income statement is taking an adequate reserve against it immediately.
Offering bon-mots like “She gave up” and “Her eyes say it all,” she is the ultimate in fluff, meaningless commentary.
Last year's party was very amusing, especially when one guest decided to shout the word "fluff" rather loudly as the girls tucked into their party tea.
He had worked up his patriotism to a pitch of genuine bravery and daring that I had never seen exhibited, when fliff, fluff, fluff, _fluff_, FLUFF, FLUFF -- a whir,
Wouldn't care except I have to wade through that garbage day after day and when there's five or six guys doing it at once, the forum becomes so mired in fluff that it's useless.
Witness Judge Richard Cuesta David Paymer, who has no tolerance for being interrupted and even less for naughty language—those who appear before him must substitute the word "fluff" for profanity.
I don't see many people running around questioning the worth of novels because some crappy romance or mystery fluff is selling like hotcakes, nor do I see many people who are embarrassed to watch movies because some piece of utter dreck tops the box office.