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Vocabulary Entry
goodwill
|noun • noun
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N
noun
Friendly, helpful, or cooperative feelings or behavior.
Example Sentences
"The company has built goodwill within the community through its charitable work."
"They exchanged goodwill messages at the end of the meeting."
"Maintaining goodwill between coworkers is important for a harmonious workplace."
N
noun
The established reputation of a business that enables it to generate future profits.
Example Sentences
"The sale of the restaurant included its property and its goodwill."
"Goodwill can be a significant asset for a well-known brand."
"Investors often look at goodwill when assessing a company's value."