persona

IPA: pɝsˈoʊnʌ

A social role.
A character played by an actor.
(psychology) The mask or appearance one presents to the world.
(marketing, user experience) An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.

Examples of "persona" in Sentences

The persona is one of graciousness and grace under pressure.
Oh, how I loathed the old Donkey Kong ... but his new persona is quite cracking!
The first to use the term persona in a Trinitarian & christological context asserting in Adv.
I think Isis has got something there - I've never felt discriminated against, but my 'persona' is very masculine.
Most notably, they created what they called a persona book, with color pictures and background information on people.
They used, in Latin, the term persona, which means ˜role™ but which was also used by the grammarians to distinguish what we call ˜first person, second person and third person™ pronouns and verb-forms.
In a letter to a disciple, Sri Aurobindo wrote that "the very first step in getting out of the ignorance is to accept the fact that this outer consciousness is not one's soul, not oneself, not the real person, but only a temporary formation on the surface .... the outer personality is the person only in the sense of the Latin word persona which meant originally a mask."
Given that your persona is rough and tough (I gleaned this from your frequent mentions of having been "in the can"), it's not so shocking that you're an action movie fan; but it is surprising that you frequently go to bat for women, picking up on gender issues that many reviewers might miss, especially ones trying to gain a female audience while still impressing adolescent fanboys.