sponsorship

IPA: spˈɑnsɝʃɪp

(uncountable) The state or practice of being a sponsor.
(countable, uncountable) The aid or support provided by a sponsor; backing or patronage.

Examples of "sponsorship" in Sentences

Mercedes-Benz, which has held the title sponsorship for a total of seven years, is also backing runway events in Miami, Los Angeles and Berlin.
Katie recently announced the title sponsorship of her project by accounting software company bluQube¸ in the run up to her entry into the OSTAR this year.
England, Scotland, Wales and Northern Ireland signed a combined £40m, three-and-a-half-year deal with Vauxhall for the title sponsorship rights to those national teams in January.
An RBS spokesperson told BBC Sport: We have been in discussion with the Six Nations Committee about the renewal of the title sponsorship and agreed to extend this through to 2013.
It earns the majority of its revenue through a number of sources, including the sale of media rights for the matches, the title sponsorship of the tournament and licensing of merchandise.
“We opted against any of the title sponsorship offers we received and instead decided to form a new company to produce Champion System frames,” said Scott Kaylin, co-founder of Champion System.
The TMZ posting on Tuesday, concerning the title sponsorship of last week's Northern Trust Open at the Riviera Country Club near Los Angeles, read to me like a parody in the Onion of a local news outlet pouncing on a supposed outrage.