underprice

IPA: ˈʌndɝpraɪs

verb

  • To set a price at less than the value of an item
  • To sell at a lower price than another (especially than a competitor)
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Examples of "underprice" in Sentences

  • Due to this intense competition, insurers may actually underprice their policies (with premiums growing below inflation) in order to get these premium dollars.
  • Jay Ritter , a professor of corporate finance at the University of Florida, believes that the traditional method gives banks an incentive to underprice "hot" IPOs.
  • Bankers don't want to overprice deal and loose their investor base but at the same time they don't want to underprice deals and loose their fee-paying issuer clients.
  • The reality is that corporate agribusiness pockets most of the cash, and any subsidy that does trickle down to genuine family farms just enables them to stay alive to get squeezed harder by the agribusiness oligopolies that overprice their inputs and underprice their outputs.

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synonyms for underprice
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